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Slack IPO Direct Listing vs Microsoft Teams

Jun 20, 2019 → Dec 1, 2020 WORK — Slack Technologies Inc. advanced

Market Context & Analysis

Starting Price: $38.50

Slack goes public via direct listing. Pioneered workplace messaging. But Microsoft Teams bundled with Office 365 aggressively. Pandemic boosts both but Teams' free bundling wins. Slack argues antitrust but struggles. Salesforce acquires for $27.7B. Free vs paid bundling key challenge.

Strong economy then pandemic. Remote work explosion. Workplace collaboration software booming. SaaS spending strong.

Slack files EU antitrust complaint against Microsoft. Claims bundling anticompetitive. No resolution before Salesforce acquisition.

Slack pioneered workplace messaging. 10M+ daily active users. But Teams growing faster with Office 365 bundling. Pandemic helps both. Salesforce acquires to compete with Microsoft.

Workplace collaboration hot category. Microsoft bundling threat existential. Questions about Slack's ability to compete standalone. Salesforce acquisition saves situation.

  • Pioneered workplace messaging category
  • Microsoft Teams bundled free with Office 365
  • Pandemic boosts both but Teams growing faster
  • Antitrust complaint in EU
  • Salesforce acquisition for $27.7B
  • Free bundling vs standalone paid challenge
  • Integration with other tools important

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